Aspivenin
The Rulers Strategy that Skyrocketed Countrywide Demand
VISIT WEBSITEAspivenin is a pharmaceutical brand that has been around the industry for more than 20 years. As a poison suction device, Aspivenin peaks its sales in September, therefore, it is considered a seasonal product with limited efforts of marketing. Well, at least, that was happening before we made a sales-altering move.
Before Us
Distributed only in physical stores & pharmacies, Aspivenin had to be transferred to the ER of our DT (Digital Transformation) department ASAP.
What we did
Web Design & Development
The first task was to create a digital home including all valuable information about the brand. We came to the conclusion that the more someone knows about Aspivenin the more the chances of enabling their buying decision process. To that end, we implemented a thorough content strategy based on a Who, Where, When & Why approach to achieve organic attraction & a better rank on Google’s pages results. Our content team applied a targeted pages segmentation for online retail & wholesale (Who), on-site & off-site (Where), tips, news & instructions (When) & groups of interest (Why).
Responsive Web Design
The second and most important task was to get the word out there. Our PPC & Social Media tactics exceeded our expectations when we received the results in numbers. Don’t take our word for it, see for yourselves:
Statistics regarding the period 01-06-20 to 31-08-20 compared with the same period last year.
