Handpikt
A handpicked local welcome for every guest
VISIT WEBSITEHandpikt is a hospitality SaaS for hotels, villas and short-stay hosts — turning every booking into a branded, handpicked local welcome, with perks redeemed by a quick QR or Apple / Google Wallet and no app for guests.
The Project
Handpikt lets hotels, villas and short-stay hosts send every guest a branded, handpicked guide to the best places nearby — perks redeemed by a quick QR or Apple / Google Wallet, no app for guests. Ruler built it end to end: the brand, the SaaS product, and the marketing site.
What we did
- Brand identity & positioning
- Product UX / UI — the Handpikt SaaS: host dashboard, guide & perk builder, QR / Wallet redemption, live analytics
- Marketing landing site — design & build (Next.js / React)
- WebHotelier integration & booking-email flow
- Responsive build and on-page SEO
Web Design & Development
Handpikt is how hotels, villas and Airbnb hosts give every guest a branded, handpicked local welcome. Ruler was the full partner behind it — brand, product and marketing site — shaping a hospitality SaaS that feels effortless for hosts and delightful for guests.
At the core is the product: a host dashboard where you build a guide of hand-picked spots and perks once, then it runs on every booking. Guests open it straight from their booking email or a lobby QR — no app, no login — browse on a list or map, and redeem perks with a single QR scan or straight from Apple / Google Wallet. Live analytics show guides sent, QRs issued and redemptions by venue, and it plugs into WebHotelier so it fires automatically on every reservation.
The marketing site is a fast Next.js / React landing built to convert independent hoteliers: a clear ‘booking confirmed → this one’s on the house’ story, made-for-every-stay use cases, simple pricing and strong Start-free calls to action — all in Handpikt’s crisp blue identity.
Branding
Ruler shaped Handpikt’s brand alongside the product and the site — a friendly, trustworthy identity for a hospitality tool that has to feel effortless for hosts and delightful for guests.
The mark is a globe-and-pin symbol paired with a rounded ‘handpikt’ wordmark in Poppins, on a confident blue system with clean neutrals and high, QR-friendly contrast. It reads instantly wherever the welcome appears — a booking email, a lobby QR, an Apple / Google Wallet pass or the host dashboard.
The identity runs across the product UI, the marketing site and every guest-facing touchpoint, so each handpicked guide feels unmistakably Handpikt from booking to redemption.
