Ostracon
Science in Motion — A Full-Funnel Turnaround
VISIT WEBSITEOstracon (“Science in Motion”) supplies premium physiotherapy, rehabilitation and wellness technology — including the INDIBA Compact range — to clinics and specialists across Greece and Cyprus. Ruler rebuilt their paid strategy end to end, from awareness to sale.
The Challenge
Ostracon already had a strong, competitive portfolio of products and services — but the creative and messaging in its campaigns weren’t conveying that value. In Q4 2025 performance was limited: fewer than 0.92 contact forms per day, a cost per conversion nearly 3× the target, just one purchase in the whole quarter, and a ROAS of 0.29.
Objectives
- Build a strong presence and grow brand recognition
- Increase quality leads from new prospective clients
- Communicate every Ostracon offering — Consultation, Commerce & Service — through digital campaigns
- Drive website traffic and product visibility
- Grow e-commerce sales
Audience: physiotherapists & wellness (spas, clinics). Markets: Greece & Cyprus.
A FULL-FUNNEL SYSTEM, BUILT ON “SCIENCE IN MOTION”
We rebuilt Ostracon’s paid program as one connected funnel across Meta and Google, leading with the brand idea “Science in Motion” and testing video and carousel creative.
Top funnel — awareness & brand. Presence-building across Facebook, Instagram and Google to establish Ostracon against competitors. Impressions +92.46%, Reach +39.60%, Paid Page Likes +57.89%, Paid Instagram Follows +196.36%.
Middle funnel — traffic & search. Smarter Google Search strategies plus AI tooling to own the category. Clicks +332.40%, Avg. CPC -38.01%, Search Impression Share +60.19%, Conversions — forms & purchases — +2,400%.
Bottom funnel — leads & sales. Meta Instant Forms and website lead capture, with audience segmentation, creative A/B testing and Meta Dynamic Creative for personalized visuals. Leads +416.05%, Cost per result -65.23%, Conversion Rate +269.66%, Sales +1,200%, ROAS +901.99%.
READY TO TURN CAMPAIGNS INTO CUSTOMERS?
If your ads look good but aren’t performing, we’ll rebuild the funnel around results. Talk to Ruler.
