Yanna Tours

The Challenge

Yanna Tours was paying for broad, high-volume search traffic that rarely converted. Impressions were plentiful, but the right travellers weren’t reaching the booking form — budget was leaking on clicks that never turned into trips.

Objectives

Cut wasted spend on irrelevant searches
Reach travellers with genuine booking intent
Lift conversion rate and total bookings & enquiries
Make every click work harder

HOW WE TURNED TRAFFIC INTO TRIPS

We rebuilt Yanna Tours’ Google Ads account around intent rather than volume. Campaigns were restructured by trip type and destination, with a disciplined keyword and negative-keyword strategy that stopped paying for searches that would never book. Ad copy was rewritten to speak to real traveller decisions, and landing journeys were aligned so the promise in the ad matched the page — with clean conversion tracking behind it all.

The result is a textbook efficiency story: we deliberately served fewer, far more relevant impressions and let intent do the work. Click-through rate climbed from 3.1% to 8.3%, conversion rate jumped roughly ten-fold, and total conversions grew +491% year over year — all while every click worked harder for the same brand.

Yanna Tours now reaches the travellers who are ready to go, and turns their searches into booked trips.

+491%

Conversions Growth (YoY)

4.6%

Conversion Rate (from 0.4%)

8.3%

Click-Through Rate (2.7× prior)

1,336

Bookings & Enquiries (12 mo)

€6

Cost per Acquisition

READY TO TURN CLICKS INTO CUSTOMERS?

If your ads are busy but your bookings aren’t, let’s fix that. Talk to Ruler.

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