Kessaris
A Scroll-Stopping Campaign for a Heritage Jewelry Brand
The Challenge
How do you say “quiet luxury” without saying “quiet luxury”?
Kessaris wanted a summer campaign that stood out without shouting. A creative concept that captured the feeling of an intimate summer escape, reserved only for those in the know. Visually strong, culturally relevant, and made to perform across Instagram and beyond
Objectives
- Create a concept for a digital-first summer campaign
- Increase awareness and drive high-quality engagement on social media
- Deliver a standout, cohesive feed aesthetic aligned with the brand identity
HOW WE CONCEPTUALIZED A SOCIAL-FIRST SUMMER CAMPAIGN FOR KESSARIS THAT COMBINED HIGH-END AESTHETICS AND STORYTELLING
Kessaris isn’t new to luxury. With decades of heritage, the brand has become synonymous with fine jewelry that balances timeless elegance with contemporary edge. But with a new generation of collectors scrolling through their feeds daily, it was time to bring that same craftsmanship into a digital-first narrative.
WHAT WE DID
We developed the creative concept for L’été Privé. The direction drew inspiration from vintage swimwear editorials, synchronized swimming movements, and minimalist color blocking.
- Retro-Futuristic Styling: Swim caps became the canvas for the jewelry.
- Visual Signature: Models posed in mirrored, repeated frames, evoking a sense of rhythm and visual luxury.
- Creative Consistency: Every detail, from palette to props, was chosen to reflect serenity, elegance, and private indulgence.
The Kessaris team joined forces with top photographers and production partners to bring the concept to life, while we led the rollout strategy across the brand’s social channels (Instagram & Facebook).
HOW WE DID IT
- We created a digital-only narrative that invited the Kessaris audience to indulge in their own private summer.
- Message meets mood: We connected the look and feel to a core idea, that summer, for the Kessaris client, is a private state of mind.
READY TO LAUNCH A CAMPAIGN THAT STAYS IN PEOPLE’S HEADS AND FEEDS?
If you're looking to build bold concepts, elevate your creative direction, and turn scrolls into impact, let’s talk. 🤝
