Tzouma Lab
Google Ads Optimization for E-commerce Success
The Challenge
With a niche audience and a lineup of luxury skincare products, Tzouma Lab was ready to turn up the heat on their Google Ads performance. They wanted more clicks, better conversions, and above all, a serious boost in revenue. Our mission? Make every ad euro count! Over the course of three months, we overhauled their ad strategy, optimizing every detail to drive revenue, increase ROAS, and connect them with the right audience.
Objectives
- Increase Click-Through Rate (CTR)
- Maximize Return on Ad Spend (ROAS)
- Boost Revenue and Sales
- Reduce Wasted Spend
How We Did It
Keyword Optimization Done Right
We didn’t just throw keywords around. We tested them—broad, phrase, exact matches—refining and perfecting as we went. This laser focus allowed us to direct more qualified traffic to Tzouma Lab’s pages, translating into better results and lower costs.
Cutting the Waste
We didn’t stop at optimization; we slashed over 350 irrelevant or overpriced search terms. This sharpened the focus of every ad dollar spent and ensured the right people saw the right ads.
Scripts & Data for Deeper Insights
Performance Max is powerful, but only if you can get the right insights. We implemented custom scripts to pull valuable data, allowing us to make strategic adjustments and keep performance top-tier.
No More Misplaced Ads
We excluded irrelevant locations and placements, keeping ads where they mattered most. Whether it was cutting out non-converting countries or unhelpful ad placements, we made sure the ads were always in front of the right audience.
A/B Testing Landing Pages
Testing didn’t stop with keywords. We ran A/B tests on the landing pages, experimenting with filters like popularity, high price, and low price. The result? Higher conversions by serving visitors the content they were most likely to respond to.
The Results
Date Range: 01/01/2024 - 31/03/2024
By the end of our work, here’s what we delivered:
We began our digital marketing journey for Tzouma Lab in partnership with Ruler Digital Agency, starting from scratch. From the very beginning, Ruler has proven to be the proactive, consistent, and efficient partner we needed. Their team is dedicated to delivering results, and they’ve exceeded our expectations every step of the way. Thanks to their expertise, we’ve seen significant growth in our business. The objectives highlighted in the case study were not only met but were surpassed, confirming Ruler’s role in our continued success. We couldn’t have asked for a better partner in our digital marketing journey.
Leonidas Tsitopoulos
Brand Manager of Tzouma Lab
KEY TAKEAWAYS
Three months of razor-sharp optimization, and Tzouma Lab’s Google Ads performance was thriving. They not only saw an impressive jump in ROAS and conversions, but also took over prime Shopping and Search placements. With over 60% of their revenue now flowing through Google Ads, Tzouma Lab didn’t just keep up—they set the pace.
Interested in seeing how we can make the same happen for your brand? Let’s chat. We’re ready to take your performance to the next level.
