An Online Bookings Success Story
HOW WE HELPED BYBLOS MYKONOS RESTAURANT ACHIEVE ITS BEST SEASON YET WITH GOOGLE ADS
This summer, the party veterans’ playground Mykonos island may have seen a quieter season than usual, with fewer crowds and a slower pace during the weekdays. However, weekends still brought an influx of tourists and local celebrities looking to enjoy the island’s glitterati vibes. Byblos Restaurant saw an exciting opportunity to step in the game of favorite A-list island locations and reached out. With a fresh approach to digital advertising, Ruler helped bring new energy and visibility to this elite It place, capturing the attention of both locals and visitors alike.
THE CHALLENGE
The task was pretty straightforward: 🌴 Byblos Peruvian-Japanese Restaurant in Mykonos Chora called in for bookings.📲 🍽️
The owner wanted to increase visibility, drive more traffic to the website, and ultimately boost bookings. As a hotspot for dining, parties, and luxury experiences on the island, the restaurant needed a campaign that would grab the attention of both locals and tourists. Our mission? To craft an overall performance cross-channel strategy based on Google Ads that would target multiple audience segments, while making Byblos stand out in a competitive landscape.
OBJECTIVES
- Raise brand awareness
- Drive online bookings
- Increase location visibility and traffic
WHAT WE DID
Our game plan to tackle this challenge was to develop a multi-layered campaign structure to maximize visibility and engagement:
- Search Ads: Targeted individuals actively looking for dining options in Mykonos, positioning Byblos as a top choice.
- Performance Max Campaigns: Promoted Byblos on Google My Business, giving a significant edge over competitors by enhancing visibility across Google Search and Maps. Additionally, the strategy aimed to find more converting customers across all of Google’s channels, including YouTube, Display, Search, Discover, Gmail, and Maps.
- Demand Gen Ads: Showcasing ads on the most eye-catching places like YouTube, Discover, and Gmail.
Remarketing Campaigns: Re-engage users who previously interacted with Byblos online to keep the brand top of mind, reinforcing brand presence and encouraging return visits.
HOW WE DID IT
Our secret sauce was crafted from two key ingredients: targeted audience segmentation and continuous optimization.
Here’s how we broke it down:
Audience Breakdown by Interests:
- Restaurant Dining: Engaging those seeking unique culinary experiences.
- Parties & Events: Capturing the attention of event-goers and party enthusiasts.
- Luxury Lifestyle: Attracting visitors with a taste for high-end experiences.
Competitor Audiences:
- We positioned Byblos against other top restaurants on the island to capture customers who were exploring alternative dining options.
From refining audience targeting to predicting trends, our AI tools kept us agile and helped us maximize results for Byblos.
Optimizing the Campaigns
- New Landing Page: We designed a page specifically for Byblos, making the booking process seamless and conversion-focused.
- A/B Testing: Tried different bidding strategies to find the most effective one, allowing us to maximize bookings.
- Targeted Keywords and Audiences: Carefully selected to ensure our ads reached the right people at the right time.
- Excluding Irrelevant Traffic: Improved ad relevance by excluding non-relevant keywords, audiences, and placements.
Advanced Data Analysis: We utilized Google Ads scripts and third-party tools to make data-driven adjustments, optimizing results.
We improved conversion rate for "Parties & Events" & "Luxury Lifestyle" audiences to 4.2%
THE RESULTS
Date Range: 06/2024 - 09/2024
I'd give Ruler a 10-star rating! 🌟 They skyrocketed our bookings and put Byblos on the map this summer. They delivered big time with their winning strategy and stellar results. Season 2024 was a total success thanks to them! 👏
Kostas Gavelas
Owner of Byblos Restaurant
Curious about how the island got its star power back? ✨ Read more here and see how destination awareness soared and the party was brought back to Mykonos! 🪩
KEY TAKEAWAYS
Our targeted approach, focusing on different audience segments and using a variety of campaign types, allowed us to capture interest from multiple angles. The combination of new landing page design, A/B testing, and refined targeting resulted in a highly effective campaign that delivered real results for Byblos Restaurant Mykonos. By the end of the campaign, Byblos had not only increased online bookings -thus sales-, but also significantly boosted its brand awareness, helping it stand out in a competitive lucrative market. 📈
READY TO INCREASE BOOKINGS & BRAND AWARENESS?
If you’re looking to increase visibility, attract new customers, and grow your bookings, we’d love to help. 🤝 Let’s team up to create a digital strategy that’s tailor-made for your success. Drop us a line today, and let’s get started on your journey to incredible results! 🚀
