Rice Rice Baby 360-Degree Video Campaign
Rice Rice Baby
BIOKARPOS is currently one of Greece's most well-known organic product suppliers, with a noteworthy and constantly growing international presence. The family of BIOKARPOS carries on the legacy of its ancestors and continuously develops because of its unwavering belief in the importance of contribution and love for the environment, people, and animals that support our ecosystem.
Our long-standing partner, BIOKARPOS was looking for a creative direction that would highlight the new rice-based product line as a go-to-choice among other plant-based options.
What we did
Objectives
Increase brand awareness and website traffic for BIOKARPOS
The Solution
The “Rice Rice Baby” campaign for BIOKARPOS was a true triumph, with record-breaking results that speak for themselves. Our strategic planning and execution yielded impressive numbers, including reaching over half a million people with our social video ad and achieving a significant user traffic increase by 204,8%.
But that's not all - our YouTube skippable ad was a game-changer, with a remarkable 80.48% of viewers watching the video to at least 50%. And for those who did skip the ad, they still received an impressive 904,095 impressions, reaching a significant number of potential customers.
The success of this campaign is undeniable, and it's all thanks to the hard work and expertise of our team.
If you're looking for a cool and effective digital campaign like "Rice Rice Baby," let's chat and see how we can help you achieve your marketing goals.
Brought to you by our team of skilled digital experts and designers at Ruler Digital Agency, “Rice Rice Baby” digital campaign included social media ads and YouTube skippable ads. The purpose of the campaign was to attract new customers while driving existing customers to the website to explore the new rice-based product line. To add a creative twist, our team used a popular 80’s song from Vanilla Ice called "Ice Ice Baby" and changed the lyrics to "Rice Rice Baby" to make the campaign more memorable to new potential audiences & create a sense of familiarity with the brand’s strongest audience aged 45+.
