How Can An Agency Help My Brand Appear In ChatGPT Answers?

With ChatGPT introducing ads in 2026, landing an organic spot in AI-generated answers is the new digital gold rush. Generative AI is reshaping how people search, and traditional SEO is getting a serious glow-up. 🧖‍♀️ This SEO 2.0 isn’t just about keywords, it’s about crafting content AI wants to quote.

A digital agency can help you get there with smart SEO and structured content optimization that’s both AI-friendly and answer-worthy, giving your brand a real shot at appearing in ChatGPT results. ✌️

Battle TL;DR fatigue with sharp strategy, clean markup, and zero guesswork. You’re not just chasing rankings, you’re showing up in conversations. 💬

Here are some SEO tips on the house. 🍻

👴🏻 SEO’s Grown Up, But It’s Not Ready To Retire

Gone are the days of keyword-cramming your way to page one or bribing the algorithm with shady backlinks. Old-school SEO was a bit like cheating on an open-book test, it worked, but it didn’t make you smarter.

⏩ Fast-forward to now, and SEO’s got a new vibe. 🪩 It’s all about real value, user intent, and relevance. Search engines have gone from keyword-matching robots to mind-reading librarians. (Okay, almost.)

But hold onto your sitemap, we’re not done evolving yet. With generative AI, Google’s E-E-A-T framework, and the way people search shifting fast (think: full sentences, not just “best pizza Athens”), the SEO rulebook is being rewritten again.

So, what’s next in 2025? And more importantly, how do you keep your brand ranking when the search bar starts talking back? 🦜

Let’s break it down. 👇

From Googling to Asking ChatGPT 🤖

For the first time in what feels like forever, Google’s grip on the search world is loosening, just a little.

More users (and buyers) are swapping the search bar for smart assistants like ChatGPT. And spoiler alert: they’re not scrolling through blue links, they’re getting straight-up recommendations.

If your brand isn’t popping up in those AI-generated answers, you’re not just invisible, you’re irrelevant. SEO in 2025 isn’t just about impressing Google, it’s about catching users’ attention and making your content easy for large language models (LLMs) to scan, summarize, and serve. 💁‍♀️

So, What Now? 🤔

No, you don’t need to 👻 Google. But you do need to roll out the welcome mat for Generative Engine Optimisation (GEO) aka, showing up where the bots are talking and say hi. 👋

Think of it like this: when someone types “best boutique hotels in Athens” into ChatGPT, you want to be the name that pops up in the AI’s shortlist. Not buried three clicks deep.

To get there, your content needs to speak fluent chatbot. 🤖

✅ Use natural, question-friendly language.

✅ Go long-tail with keywords (because no one’s typing “digital agency Athens” into a chatbot, they’re asking full-on questions).

✅ Structure your content like you’re explaining it to a clever but easily distracted friend:

Headings. Bullets. Direct answers. Done.

But hold up, on-page magic alone won’t cut it. You’ll also need to boost your off-page street cred. That means getting mentioned in the places generative engines trust: Top 10 lists on blogs, reviews on aggregator sites, Reddit threads with actual traction, forums, media mentions, and anywhere else the AI might be lurking for “source material”. 🐊

The name of the game? Be everywhere the robots are reading. 👀

AI Overviews Are Taking Over 👑

Launched in 2024, AI Overviews are quickly moving from novelty to norm, and by the looks of it, they’re not slowing down in 2025. 🚀 They are powered by the Gemini AI model ♊, but in contrary to the zodiac sign’s bad rep, this AI tool is actually really advanced and capable.

While AI Overviews still favor info-style questions (“How does X work?”), more action-based or navigational searches are starting to trigger them too. 🔫

So what’s the takeaway? If your content isn’t clear, relevant, and genuinely helpful, you’re probably missing the invite to the AI party. These overviews are a new front row seat in search, and your site needs to earn one. 🏆

Your Move 🕺

Want to land your spot in those shiny new AI Overviews? It all starts with your good ol’ SEO basics:

👉 Write content that actually helps people

👉 Get love (a.k.a. backlinks) from trusted sources

👉 Make your site fast, friendly, and scroll-worthy on mobile

👉 Keep the user experience smoother than a double espresso

But let’s talk upgrades. If you're aiming to be featured in AI-generated summaries, here’s how to act:

1. Serve up clear, straight-to-the-point answers
2. Drop a neat little summary up top, AI loves a TL;DR
3. Break things into bullet points, so bots (and people) can skim happily

This isn’t rocket science. 🦧If you’re already writing with your audience in mind, you’re halfway there.

🍝 Now for the secret sauce: target the right kinds of queries. AI Overviews are most likely to pop up in problem-solving searches (think “how to fix...”) or specific, five-word phrases that call for quick, definitive answers. Basically, if you can solve it in a paragraph or two, you’re in the game.

🐐Pro tip: Start by Googling (or ChatGPT-ing) the topics you want to rank for. What’s showing up in the Overviews? What format are they using? Then adapt your content accordingly. No need to start from scratch, a smart refresh on existing pages can work wonders.👌

Because at the end of the day, it’s not about chasing the algorithm. It’s about being the answer, clear, helpful, and right on time. ⏲️

Zero Clicks, Still Counts 🥅

Welcome to the new normal: zero-click searches, where users get their answers right on the search results page and keep scrolling without ever tapping a link.

Thanks to AI Overviews, search engines are handing out quick answers like free samples. Which means… yes, click-through rates (CTR) are taking a hit, even for the top spot on Google. But before you spiral: don’t panic. 🧘‍♀️

Just because they didn’t click, doesn’t mean it didn’t work. 😉 Zero-click doesn’t mean zero impact. Showing up in AI Overviews or Featured Snippets keeps your brand in the spotlight, even if no one taps through right away. 🔦

Think of it as branding through visibility. You’re not just there to be clicked, you’re there to be on everyone’s 🧠.

This shift mostly affects low-intent, info-hungry queries, think: “What’s VAT?” or “When is Black Friday 2025?” Not high-converting, action-ready searches.

Here’s the breakdown 🔻

The biggest CTR dips? At the very top of the funnel. 🔝

Mid-to-bottom funnel content? Still pulling its weight. 🏋️

And if your brand pops up in those zero-click spots? You’re still building trust and brand recall, no click required.

So what’s the play? It’s all about search intent.

Do This Now ☝️

🎯 Target commercial and action-driven queries when it matters.

For informational searches, structure your answers so well that even if users don’t click, they remember you. 🐘Because in the AI-powered scroll, being visible is sometimes just as powerful as being clicked. 💪 Here’s how to play the long game.

🙌 Be the answer. Craft clear, scannable, high-quality content that nails the user’s question upfront.

🤓 Use schema like a pro. Add FAQ, HowTo, and Article markup so search engines really get what you’re about. 💝 Bonus: use Google’s Rich Results tester to double-check it’s all working.

🧟‍♂️ Design for humans. Break up your text. Use white space. Keep your language natural, clean, and readable, the kind of content users want to spend time with.

And don’t forget those Featured Snippets, they’re SEO gold. 🥇You might not get the click right away, but you will win attention, trust, and a prime spot in the user’s memory bank.

Because when they’re finally ready to act? They’ll remember who gave them the answer. 🙋‍♀️

The Search Journey’s Gone Rogue 🕵️‍♂️

Remember when people typed something into Google, clicked the first link, and called it a day? Yeah… 2025 laughed and left that in the past. 😶‍🌫️

Today’s search game is multi-touch, multi-tab, multi-platform. Especially when there's a buying decision on the line.

🎨🖌️ Let’s paint the picture 🖼️

1. They ask ChatGPT for an overview of their options ☁️
2. Jump over to YouTube for a “Top 5” breakdown 🎥
3. Scan Reddit or Trustpilot for the real tea ☕
4. Then back to Google to check prices, compare features, and hit “Add to Cart” 🛒

People are no longer relying on just one platform. They’re curating answers across the ecosystem, with each touchpoint playing a different role in their decision-making. We’re heading toward search journeys that live across YouTube, TikTok, Reddit, and more. Each one offers a different flavour of trust.

AI tools like ChatGPT are the new starting line, but when it’s go-time for purchases, people still want Google-level clarity. However, AI might spark the journey, but it often sends users back to your site. Brands featured in AI tools are also seeing more branded search traffic.

That’s huge. 🦛

And BOOM:

💥 Less fluff, more focused traffic

💥 Fewer info-seekers, more buyers

💥 Higher intent, better conversions

AI isn’t replacing traditional SEO, it’s rewiring the route users take to find you. ⛕ If your brand isn’t part of that conversation, you’re missing out on the journey and the destination. 📍

Your Action 🎬

Cracking the code in a multi-platform search world isn’t just about showing up once, it’s about showing up everywhere your audience is, from scroll to search to click. 🖱️

🗺️ Map the Whole Journey

Don’t stop at blog posts. Create content that’s ready for every stage of the funnel:

Discovery → think explainer videos, snackable blogs, reels

Consideration → drop those comparison charts, killer FAQs, side-by-sides

Decision → polished, persuasive product/service pages that convert

🪪 Own Your Name (Literally)

When people remember your brand and Google you later, make it easy to find you:

✔️ Refresh titles, meta descriptions, and answer boxes.

✔️ Speed things up, slow sites are so 2015.

✔️ Update those key pages so they match search intent and brand tone.

👨‍👩‍👧‍👦 Get Talked About

It’s not just what you say, it’s what others say about you.

Be present in: product roundups, industry blogs, review sites, Reddit, Quora... wherever your audience hangs out. 🛋️AI and users alike love a good third-party mention. So go get it. ✊

The future isn’t one platform, it’s everywhere your name can echo. Make sure it’s loud, clear, and ready to convert. 🔊

Say Hello to the Long(er) Question 🐛

Remember the days of typing “best shoes”? Cute. 🎀 But in 2025, we’re way past that. Thanks to ChatGPT, people are getting real cozy with search bars, typing exactly what’s on their mind, full-sentence and all.

Now it’s more like: “What are the most durable running shoes for city pavement under €150?”

Why? Because AI has trained us to expect better answers, and we’re not afraid to get specific. People are asking more questions, and they’re asking longer ones. And search engines? They’re keeping up. 🦿

We’ve moved from “keyword matching” to “sentiment matching.” 👯 Translation: search engines now get what you mean, not just what you typed. So what does this mean for your SEO strategy?

What You Should Be Doing 🫵

It’s time to stop chasing one-word wonders, retire the keyword tunnel vision and start answering real, nuanced questions. That’s how you’ll show up in AI-powered results , and actually help someone along the way. 🛣️

Short keywords are out. Search intent is in. Instead of sweating over the perfect match for “best product 2025,” shift your focus to what your audience actually wants. What’s stressing them out? What answer are they hoping to find? 🌈

When you write with intent in mind, your content stops being filler, and starts being useful. ➕? AI loves that. 🥰 So, if you want to stay searchable in the AI era, get out of the keyword weeds and start solving problems. 🧑‍🏫

AI’s Got Talent, But It Needs Supervision 👮‍♂️

AI tools are the new shiny object in every marketer’s toolbox. 🧰 And they’re working overtime. Half of marketers are already using AI to whip up content, and just as many are using it to tweak for SEO or perfect email copy.

Sounds efficient, right? It is. But there’s a catch. If one AI writes something wrong, and another AI picks it up as fact, guess what? That little error becomes a game of telephone gone wild. Multiply that across the internet and you’ve got misinformation on repeat. ♻️

It’s not just about getting facts straight either. If brands are just mass-producing AI content, it all starts to look-and-feel the same. Search results turn into a wall of beige. No value, no vibe, no point. 🫥

And users? They’re catching on. People are starting to side-eye anything that feels too robotic. They crave content that sounds real, adds actual value, and doesn’t read like it was copy-pasted from the AI factory floor.

Bottom line: Use AI, but keep your soul and uniqueness in the strategy. 🦄

What’s Your Game Now 🎱

No, you don’t need to fire your copywriter and hand the mic to ChatGPT. 🎤(The copywriter of this article double-nods) 😅

AI writing tools aren’t SEO villains, in fact, Google’s cool with AI-generated content as long as it’s actually useful. That means no lazy fluff, no keyword-stuffed nonsense, and definitely no robot rambles.

The secret sauce? Combine your human brain with AI muscle. 🦾 Let AI speed things up, but make sure it’s still your brand’s voice peeking through. 📣

🧑‍🔬 Here’s the formula on how to keep it smart and searchable:

🧪 Weave in real stories or case studies, show, don’t just tell.

🧪 Drop in testimonials, social proof still rules.

🧪 Add expert quotes or your own data, that’s what Google (and AI tools) eat up.

When your content reflects real experience and insight, it ticks the E-E-A-T boxes and earns a better shot at landing in AI Overviews or chatbot answers. 🛬

It’s not humans vs AI, it’s humans with AI. 🤝Smarter, faster, stronger. Just the way we like it. ☺️

Welcome to AI Mode, Who Dis? 🥸

Just when you were getting comfy with AI Overviews, Google hit the turbo button. 🏎️ As of May 20, 2025, AI Mode is officially live in the U.S. and it’s a total reimagining of Search. 🧚

So what’s the big deal? Well, forget your standard list of blue links. AI Mode serves up a fully AI-generated response, pulling info from background queries, structured data, source citations, and Google’s own Knowledge and Shopping Graphs. It’s like getting a curated, chat-style answer instead of putting 2 and 2 together yourself.

Unlike AI Overviews, this isn’t just a summary add-on, it’s a whole new search experience. ✨ Your goal? Not just to rank #1 anymore, but to get name-dropped in the AI’s answer, through link cards and source mentions sprinkled throughout the response like digital shoutouts.

Google clearly feels the heat from tools like ChatGTP. If user behavior wasn’t already shifting, this kind of rollout wouldn’t even be on the menu. 👨‍🍳

Translation: Generative Engine Optimization (GEO) is no longer optional. If you want to stay visible, being recommended by AI tools has to be part of your strategy, because this is where search is headed, fast.

What You Should Do ⚙️

The only thing predictable in Search is that it always evolves, and now that AI Mode is officially on the scene? Yep, it’s time to evolve with it. 🦍

Here’s the lowdown from what we’ve seen so far:

Organic rankings still count. 🧮

AI Mode doesn’t ignore Google’s index, it builds on it. 👷 If you’re not showing up in regular search results, chances are, you’re not getting a cameo in the AI’s answer either. But ranking alone isn’t enough anymore. You need content that’s structured, trustworthy, and easy for AI to quote.

Don’t chase single keywords, own the topic. 🦁

AI Mode doesn’t just pull one answer from one query. It runs a whole “mini research mission” in the background and merges related answers. That’s why entity SEO and full-topic coverage are the new SEO power moves.

Mid- and bottom-funnel content just leveled up. 🎚️

AI Mode handles the top-funnel “what is...” questions itself. But deeper down the journey, product comparisons, pros and cons, decision-stage questions, that’s where you step in. That’s where your content can win the spotlight.

To actually land those AI mentions, you’ll want to layer in some classic GEO tactics:

☑️ Get featured on reputable third-party sites and industry roundups

☑️ Write content that’s clean, scannable, and quote-ready

☑️ Build up your brand credibility with consistent authority signals

Bottom line? AI Mode isn’t replacing SEO, it’s raising the bar. Ranking in SERPs gets you into the room. GEO gets you into the answer. 🚪

If AI Mode does its job right, it won’t just change how people search, it’ll speed up the buying journey. That’s a huge win for brands ready to meet them there.

What You Actually Need 🧸

Apart from this 🥃, what you actually need is a hero copywriter 🦸to optimize your texts in every channel and platform accordingly, and also a wizard developer 🧙‍♂️for some hands-on site magic. 🪄

✨ Add rich structured data (JSON-LD Schema.org).

✨ Use semantic HTML with clear headings.

✨ Optimize site speed and mobile usability.

✨ Provide clear, concise, well-structured content markup.

✨ Maintain good crawlability and security.

✨ Collaborate with SEO/content teams for evolving AI-friendly strategies.

Too Techy? That’s What Agencies Are For. 🧑‍💻

If “structured content” and “LLMs” made your brain do a soft reboot, you’re not alone. Showing up in ChatGPT answers takes more than keywords and good vibes, you need a team. 🧑‍🤝‍🧑

But hey, that’s where we come in. 🚀🧑‍🚀 Not to brag, but at Ruler, we speak fluent SEO and AI. We’ll make your content bot eligible, your markup squeaky clean, and your brand pop up right where your future customers are asking questions.

Too much to DIY? Cool. We’ve got you. 🤜🤛

Let’s make your brand the one AI loooves to recommend.

Source:https://exposureninja.com/blog/future-of-seo-trends/