Ichor Fitness

Forging Divinity:

Where Ancient Greece Meets Modern Strength

What we did

Branding, Web Design, Development
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Web Design & Development

We are proud to have partnered with ICHOR Fitness to deliver a custom state-of-the-art website that sets a new standard for the fitness industry. Our team of expert designers and developers worked tirelessly to ensure that the website achieved record-breaking scores in performance (mobile & desktop), accessibility, and SEO. Through our focus on UI design and UX design, we created a website that not only looks great but also provides a seamless user experience. We utilized cutting-edge technologies and innovative design techniques to ensure that the website is easy to navigate, optimized for search engines, and accessible to all users. Drawing inspiration from the untameable passion of our client, we created a distinct voice and visual language for ICHOR Fitness that captures their unique approach to fitness. With engaging content and high-quality imagery, we were able to inspire visitors to imagine their next fitness journey and inform them about the tailored fitness strategies that ICHOR Fitness provides.

Responsive Web Design

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The brief presented to us was clear: create a premium and luxurious brand that draws inspiration from Ancient Greece, while appealing to executives seeking strength, fitness, and health. With Nike as a reference, we embarked on extensive research, diving deep into the world of ancient Greek mythology to find the perfect concept for ICHOR Fitness.

We discovered "ichor," representing the divine fluid of the gods. For the logo, we used chain-like symbols to represent unity and incorporated circular shapes to symbolize commitment and self-improvement. The Baunk font reflects a futuristic aesthetic, while the Neue Power font conveys a modern feel. By combining the brand name "ichor" with a futuristic aesthetic, we bridged the past and the future. The color palette includes black, grays, and floral white for sophistication, with a pop of vermillion to add vitality.

With our branding efforts, we aimed to create a strong and impactful identity for ICHOR Fitness—a brand that resonates with executives seeking strength, fitness, and health, while paying homage to the timeless allure of Ancient Greece. Our team's commitment to excellence and attention to detail has resulted in a website that not only exceeds industry standards but also sets a new benchmark for performance, accessibility, and user experience. We are proud to have delivered a visual identity that embodies the vision and values of our esteemed client, ICHOR Fitness.

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We feel wildly creative today! What’s on your mind?

Rule with us

Get in touch

Do you trust your instincts, and are just as bold with your vision as we are? Do you want to be noticed for that?

74, Mantzagriotaki Str. 176 76 Kallithea, Athens - Greece

TEL: +30 210 9567847

EMAIL: hello@ruler.agency

powder in space a day at the digital agency