Revolutionizing the Fitness IndustryVISIT WEBSITE
Ichor Fitness’ mission is to empower busy individuals and companies to lead healthier happier lives through customized fitness services that fit seamlessly into their lifestyles.
What we did
Web Design & Development
Responsive Web Design
The brief presented to us was clear: create a premium and luxurious brand that draws inspiration from Ancient Greece, while appealing to executives seeking strength, fitness, and health. With Nike as a reference, we embarked on extensive research, diving deep into the world of ancient Greek mythology to find the perfect concept for ICHOR Fitness.
We discovered "ichor," representing the divine fluid of the gods. For the logo, we used chain-like symbols to represent unity and incorporated circular shapes to symbolize commitment and self-improvement. The Baunk font reflects a futuristic aesthetic, while the Neue Power font conveys a modern feel. By combining the brand name "ichor" with a futuristic aesthetic, we bridged the past and the future. The color palette includes black, grays, and floral white for sophistication, with a pop of vermillion to add vitality.
With our branding efforts, we aimed to create a strong and impactful identity for ICHOR Fitness—a brand that resonates with executives seeking strength, fitness, and health, while paying homage to the timeless allure of Ancient Greece. Our team's commitment to excellence and attention to detail has resulted in a website that not only exceeds industry standards but also sets a new benchmark for performance, accessibility, and user experience. We are proud to have delivered a visual identity that embodies the vision and values of our esteemed client, ICHOR Fitness.