Introducing O Private Aviation program
Social Media Collection Campaign for Luxury Real Estate
O is the world’s only exclusive lifestyle program designed to optimize access to no cost private aviation through an unprecedented mechanism of secure investment in exceptional real estate.
What we did
Digital Marketing & Strategy
Raise awareness about the O Lifestyle Aviation program
Reach the right - specific audience that can afford it
Ruler came up with 360 digital marketing strategy
We broke our strategy down into 5 phases.
- Research of Competitors and Customers
- Development of Content and Growth Strategy
- Implementation of Content and Growth Strategy
- Measurement and Reporting
Our team effectively used a data - driven digital marketing strategy by taking the aid of ads on social media. Firstly, we did an extensive research about the targeted audience and found out that our potential clients are usually first class travellers, luxury resorts visitors, real estate investors, interested in business jets, luxury yachts etc.
We used specific objective - oriented ad campaigns to fuel their marketing funnel. We built the personas we were going to target and we defined the KPIs of our main objectives.
Our campaign objective selection was important because it was optimized by goal.
In order to obtain a good online appearance we came up with an idea of using a Collection Ad where the targeted audience would feel the curiosity to uncover what is O Lifestyle program. What does it mean “Fly private without being taken for a ride?” And What is O that introduces an evolved lifestyle?
We spoke directly to our audience heart.
As a result:
We drove an increased number of users to the website by 679,43% in comparison with the previous 3 months and 25% increase of goal completions!
Between the period of January 1st to April 1st , we generated: