Smoothie Summer Campaign
The family of BIOKARPOS, with absolute faith in the value of contribution and love towards the environment, the people and the animals that support our ecosustem, continues the heritage of its ancestors and evolves constantly. Nowadays, the company is one of the most renowed suppliers of organic products in Greece, with an impressive activity abroad which is constantly evolving.
What we did
Digital Marketing & Strategy
Raise awareness about affiliated brand “EuBio” Smoothie
Reach new & diverse audiences
Ruler came up with a 360o Digital Marketing Strategy that targeted three clearly defined buyer personas through Video & Social Media. With a fully developed landing page, the new brand experience portrayed a unifying design & message across all channels tapping into the audience’s different expectations from the same organic snack.
The key concept was that each EuBio smoothie covers one out of five fruit that adults need to consume everyday.
So, in the case of kids, where their parents were the target audience, we emphasised the parents’ struggle to have their kids consume more fruit & vegetables while giving them a fun & yummier solution.
The second target group included people who wanted to have a healthy, refreshing fruit snack on the beach, a relatable concept for many Greeks. We’ve used a commonly used phrase as a tagline to enhance the product’s benefit as a fruit substitute.
The 3rd & last target audience was people who seek a healthier choice of snack at work. Here, we tapped on the packaging’s ability to keep all vitamins fresh & safe from the outside world. So the solution was not only a healthier choice but a safer one as well.
Social Media Campaigns
The campaign ran during the summer of 2021 & brought some amazing results that you may explore below: