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EuBio

Brief

As a well-established brand in the food & beverage industry, Biokarpos approached us with a challenging task. As part of the digital transformation, the client needed to expand their available touchpoints beyond the market shelves & reach new potential audiences. Their primary goal was to raise awareness about the affiliated brand EuBio that belongs to the ‘family brand’ Biokarpos while engaging diverse audience segments with the same smoothie product.

What we did

Strategy, Digital Marketing

Digital Marketing & Strategy

Objectives

Raise awareness about affiliated brand “EuBio” Smoothie

Reach new & diverse audiences

The Solution

Ruler came up with a 360o Digital Marketing Strategy that targeted three clearly defined buyer personas through Video & Social Media. With a fully developed landing page, the new brand experience portrayed a unifying design & message across all channels tapping into the audience’s different expectations from the same organic snack.

The key concept was that each EuBio smoothie covers one out of five fruit that adults need to consume everyday.

So, in the case of kids, where their parents were the target audience, we emphasised the parents’ struggle to have their kids consume more fruit & vegetables while giving them a fun & yummier solution.

The second target group included people who wanted to have a healthy, refreshing fruit snack on the beach, a relatable concept for many Greeks. We’ve used a commonly used phrase as a tagline to enhance the product’s benefit as a fruit substitute.

The 3rd & last target audience was people who seek a healthier choice of snack at work. Here, we tapped on the packaging’s ability to keep all vitamins fresh & safe from the outside world. So the solution was not only a healthier choice but a safer one as well.

 

Youtube Campaign

Social Media Campaigns

eybio 1

 

The campaign ran during the summer of 2021 & brought some amazing results that you may explore below:

5.8M
Impressions (Video Olo Frouto)
613K
Views (Video Olo Frouto)
1067
Earned Likes (Video Olo Frouto)
885
Earned Subscribers (Video Olo Frouto)
0.01
Avg CPV (Video Olo Frouto)
8.5M
Impressions (Social Media Campaigns)
1.3M
Reach (Social Media Campaigns)
4.6M
Video Plays (Social Media Campaigns)
We feel wildly creative today! What’s on your mind?

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Get in touch

Do you trust your instincts, and are just as bold with your vision as we are? Do you want to be noticed for that?

74, Mantzagriotaki Str. 176 76 Kallithea, Athens - Greece

TEL: +30 210 9567847

EMAIL: hello@ruler.agency