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Despina Vourtsaki -
User Experience (UX): What Makes Users Feel Good or Bad About Your Website or App

The Definition of User Experience (UX)

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

True user experience extends far beyond simply giving customers what they say they want or providing a laundry list of features. To achieve a high-quality user experience in a company's offerings, multiple disciplines, such as web development, marketing, graphical and interface design, must be seamlessly integrated.

According to this definition, User Experience is more of an attitude than a job title. From this perspective, the key goal of the UX approach is to create a frictionless mingling of a brand's various touchpoints by putting the user at the very center - their needs, journey, and language - while always considering the context in which they'll meet your message.

What Does User Experience Include?

Semantic Studios has identified seven essential elements that make up a strong user experience, which are represented in the User Experience Honeycomb diagram.

To ensure that a website or online information is effective, it must fulfill these criteria:

Useful Does the website's content and design meet the users' needs? Do customers find the information provided useful?

Usable Is the website easy to navigate and user-friendly? Can users interact with it effortlessly?

Desirable Does the website's design appeal to the target audience? Is it engaging and eye-catching?

Findable Can users locate the information they are looking for without any difficulty? Is the website easy to discover on the internet?

Accessible Can all users, including those with disabilities, access and use the website?

Credible Is the information on the website truthful and trustworthy? Are users likely to believe what they find there? Studies have shown that website credibility is often judged based on its overall aesthetics.

Valuable When all these factors are taken together, does the website's content, design, and functionality provide value to users?

All aspects of a website, from its marketing copy to its URL structure, contribute to the user's overall experience with the brand.

How Does Bad User experience Affect Your Business?

Did you know that a staggering 88% of online consumers are less likely to return to a website after having a bad experience? That's right!

This emphasizes the paramount importance of providing a thoroughly enjoyable experience for website visitors. Neglecting the user experience can have serious consequences for a business, such as a negative impact on brand reputation, loss of customer loyalty, and decreased sales. Therefore, it is vital to prioritize and invest in a website's UX to ensure a pleasant and seamless user experience, which can ultimately help in building a robust online presence and driving more traffic to your website.

The Impact of Having a Bad User Experience

Brand Reputation

Brand Reputation

60% of users say they will not recommend a business that has a badly designed mobile site.

Customer Loyalty

Customer Loyalty

Slow-loading websites cost retalers $2.6 billion in lost sales each year.

Customer Loyalty

Sales

79% of people who don't like what they find on one site will go back and search for another site.

Ways to Improve Your Website’s User Experience

It's time to put your newfound understanding of how important user experience is to website design to use. Use these suggestions to enhance the user experience on your website.

#1 Optimize your page speed.

Are you tired of losing potential customers because your website takes so long to load? It's critical to deliver a seamless user experience that lives up to the expectations of your audience as the consumption of online content spreads across a range of platforms and devices.

At Ruler Digital Agency, we understand the frustration that slow page load times can cause and we're here to help you enhance your website's speed and performance. With the help of our skilled web development services, we make sure your website not only looks great but also performs well. Our team of talented developers will enhance your website's functionality across all major browsers, including Google, Firefox, and Safari, achieving results on Ruler's page speed tests of at least 81% and as high as 100%.

Put an end to your online business being hurt by slow loading times. To find out more about our web development services and how we can assist you in giving your customers an outstanding user experience, get in touch with Ruler Digital Agency right away.

#2 Avoid Stock Videos & Photos

People are becoming quicker and smarter at evaluating business websites before deciding whether or not to continue browsing the site. They can quickly choose a generic stock photo from your site when they first arrive that they have seen elsewhere or that is similar to the impersonal stock photography style. Using stock photography can make a company appear less trustworthy as well as generic and unoriginal. Unfortunately, your company is also affected by these associations. By simply substituting stock photos and videos with shots of their actual trips, team, and adventures, Safari Greece, a local travel agency, was able to increase conversion and customer confidence to the website in a Ruler Digital Agency case study.

In conclusion?

Although stock photography & videos can be of high quality, it doesn't effectively create a bond between the consumer and the brand.

#3 Prioritize Responsive Design

Technologies have evolved to meet our mobile needs. Websites play an important role in this evolution. It is critical that your website is mobile-friendly and easy to navigate regardless of the device used to access it. Lately, Google started penalizing sites that aren't optimized for mobile devices, attempting to make the need for responsiveness even more essential. This is likely the most valuable way to improve the usability of your website.

Ruler Digital Agency's responsive design approach involves creating a flexible and adaptable layout that automatically adjusts to fit the screen size of the device being used. This ensures that your website looks great and is easy to use, no matter what device your visitors are using.

By working with our talented team of designers & developers, you can rest assured that your website is optimized for mobile devices and meets the latest standards for mobile responsiveness. This can help improve your website's usability, boost your search engine rankings, and ultimately lead to increased traffic and conversions.

#4 Think like a Marketer

If you're looking for a surefire way to boost your user experience, consider integrating the marketing funnel model into your approach. By doing so, you can help your visitors find the content they need quickly and easily, while also personalizing their experience to increase the chances of conversion. Starting with attention-grabbing content, you can lead your visitors down the funnel and introduce them to more targeted, engaging content as they become more familiar with your brand. With a mindful internal linking strategy, you can provide relevant and basic links in advanced articles, as well as avoid linking out to advanced articles if your content is aimed at beginners.

At Ruler Digital Agency, we understand the importance of collaboration between marketers, designers, and developers in creating a successful user experience. Our team of marketing experts is dedicated to working closely with you to gain insights into your target audience and their needs, preferences, and pain points. From there, our talented designers will create visually appealing interfaces that are consistent with your brand identity and easy to navigate, while our experienced developers will build your website or application with speed, usability, and accessibility in mind.

Throughout the process, we will keep you informed and involved, ensuring that your user experience strategy is tailored to your unique needs and goals. With our team's expertise and commitment to collaboration, we can help you create a user experience that drives conversions and helps your business succeed.

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